SEO is probably the most efficient and affordable marketing strategy that exists today. It uses a high-level of creativity to get people to take your brand or product as seriously as possible, and it’s incredibly effective, see this to get all the details!
There are ways to improve your search engine rankings with a proper SEO strategy, but it takes a lot of effort, time, and energy, and it’s best reserved for high-quality, high-converting websites. This is because there’s a lot of competition and a lot of different ways to build a website and get people to visit it. So, unless you have a strong reason to go after a different tactic, you probably should stick to what you know works and see how it goes. If you have a strong reason to go after another technique, you can always revisit the strategy later on.
To give a simple example, let’s say you own a fitness studio that caters to a wide variety of clients. You have a strong following of men who don’t know what to do with themselves and women who want to work out. The goal of your gym is to get people out of their comfort zone, so how does one go about doing that? One possible strategy is to have a membership only program in which you offer all the classes on one day (and the clients can choose to go to other day, but only those who pay to do so). While this may seem like a great way to build a following quickly, it’s not as simple as it sounds. You will have to deal with a lot of turnover and may need to change your prices. When I started my website in 2000, I used to charge between $3 and $6 for a subscription. As I built up my clientele over the years and my website became a huge success, I have now moved to a flat rate of $10 a month. So it makes sense to charge more than your average blog. But I am a big believer in being a bit more flexible with your prices so you can build up a more regular client base.